NothingPhishy

Phishing is the fraudulent attempt to obtain sensitive information such as 

usernames, passwords and credit card details by disguising oneself as a 

trustworthy entity in an electronic communication. Phishing typically directs 

users to enter personal information at a fake website which matches the 

look and feel of the legitimate site 

Online brand abuse varies from unintentional brand misuse to significant 

malicious intent, Copyright and Trademark infringement, intellectual property 

theft and corporate identity theft. Online Brand abuse can result in major 

reputational damage, dilution of the business message, corporate identity 

theft and lost revenue.

Attacker builds malicious, fake mobile apps or upload legitimate apps to 

unauthorised app stores for malicious purpose in the future. Malicious Apps 

can be used to steal user’s personal information. 

Almost every business and individual in the world has a social media 

presence. Leveraging the certain level of anonymity on social media 

platforms, cyber criminals can easily set up fake or duplicate media 

accounts, readily establish trust and act in a fraudulent manner. Scams 

often lead the disclosure of several types of sensitive information, 

including proprietary company data, personal information, and banking 

credentials – leading to brand or personal reputation damage.

Company executives and celebrities face increasing cybercrime risk as 

they are of high visibility and high value, attracting a range of threats 

including data leakage, impersonation attacks, and physical harm. A 

duplicate social media account can be used to propagate malicious and 

false messages, which may cause harm to not only an individual but also 

the business brand. 

Online Piracy has been an increasing threat for companies in the TV, 

music, software, gaming and film industries. Without effective controls, 

business may face trust issues from their suppliers or investors, lost 

revenue and brand reputation damage.

Leaks of intellectual property, proprietary code, personal data, or 

financial information are almost a daily occurrence in the news cycle. 

Organisations are applying controls to prevent sensitive data from 

being breached, and what they would need to know more about is 

what data is already exposed online and mitigate as fast as possible.